Elevate Sessions

TWU Elevate Sessions!

Book an official TWU Agency branded drum & bass event, designed for promoters who want more impact than a standard DJ booking.

This Way Up is a proven brand, not a new concept. With the club night established in 2006 and the agency running since 2007, TWU Agency brings over two decades of brand equity, audience trust and scene credibility to a promoter’s event. This Way Up events featured artists including Break, Teebee, Calyx, Jade, DJ Friction, Concord Dawn, Black Sun Empire, Metrik, State of Mind to name a few and drew crowds from all around the world to our events. The agency also featured some of the scenes most leading edge, exciting and talented DJ’s. For promoters, that means you’re not just booking DJs, you’re booking a recognised brand with real heritage, stronger marketing pull and a story that audiences already trust.

Instead of booking artists individually, you book a curated TWU Agency-led lineup as a single branded offering, backed by TWU Agency for coordination and delivery.

Give your crowd a night with real identity, stronger marketing pull, and event credibility built in. TWU Agency work together to deliver an event featuring TWU Agency artists, co-marketed to help expand reach beyond your local audience.

What you get:

Official TWU Agency branded event
Package with multiple artists
Authorised use of TWU Agency branding + logos
Co-marketing support from TWU Agency
Simplified booking coordination through one team

This gives you:

A clearer event identity
Stronger marketing positioning
Access to agency affinity and audience crossover
A smoother booking process

How it works:

1.    You book a branded package
Promoters book 2 or more TWU Agency artists as a single offering (subject to availability).

2.    Your event is positioned as an official TWU Agency event
Your night is marketed as an official TWU Agency Elevate Session event, giving the show a recognised identity and stronger pull in promotional messaging.

3.    You’re authorised to use TWU Agency branding
Promoters are authorised to use approved TWU Agency logos, naming and branding assets across event marketing (within brand guidelines).

4.    The event is co-marketed
Where agreed, the event is supported through:
TWU Agency channels Targeted media / radio / press outreach (where relevant)

5.    TWU handles coordination
TWU Agency manages promoter comms, booking coordination and deal structure to keep the process simple and efficient.

Why promoters book label-branded events:

1.    Stronger event identity (TWU Agency is a global brand, have managed tours all over the world)
A branded event gives you a clear concept that audiences recognise and respond to, much easier to market than a disconnected list of names.

2.    Higher perceived value
A showcase package often feels bigger than the sum of its parts. It creates a more premium proposition than booking artists individually.

3.    Brand credibility + fan crossover
You benefit from the TWU Agency brand, reputation, and the crossover appeal between artists and agency followers.

4.    Amplified marketing reach
Co-marketing support from TWU Agency, helps push the event beyond your own audience and channels, giving your campaign more momentum.

5.    Reduced admin load
Instead of juggling multiple conversations and contracts, TWU can help coordinate the package and streamline the process.

Artist lineup options:

We can build lineups based on your event size, budget and goals. TWU can work with you to assemble the strongest possible package around your event. Events feature two ore more TWU Agency artists.

Examples of artists associated with Elevate Sessions (availability dependent):

See featured artists below.

Expanded / special guest potential (subject to agreement and availability) may include artists outside of the agency.

Brand / Experience extras (to be agreed):

·  Custom visuals
TWU Agency-branded visuals, motion loops, or logo stings for screens

· Label merch pop-up
Label merch can be sold on the night, gives attendees more reason to actually come to the gig to acquire the t-shirts.